About Us

KrutiArts: A Handcrafted Fashion Legacy

Celebrating Indian Art, Culture, and Women Empowerment

Handcrafted with Love: Discover the fusion of Indian art, textiles, and culture at KrutiArts, where tradition meets modern design.

Our Story

Humble Beginnings

Conceived as a passion project by a BBA graduate, KrutiArts started with hand-painted fabrics crafted on customized orders. Over time, it grew to include hand-painted wooden accessories, embroidered jewelry, and more.

Empowering Women

The brand is rooted in empowering women artisans by providing them opportunities to work from home, combining traditional Indian embroidery with contemporary styles

How We Work

Designing
Kruti oversees the conceptualization and basic design of every product.

Production
Raw materials are sourced, and artisans handle embroidery and crafting, with flexibility for women to work from home.

Final Touch
Finished products are stocked and sold through online platforms, exhibitions, and the Surat store.

Our Philosophy

Quality of Products

Each KrutiArts creation is a labor of love, merging traditional Indian techniques with modern functionality. From concept to completion, every step reflects our commitment to quality and sustainability.

Cultural Heritage

KrutiArts preserves and promotes Indian art forms while blending them with a quirky, wearable touch, ensuring that the rich traditions of our culture remain cherished.

sustainable

Who we are?

KrutiArts is a handcrafted fashion brand founded in 2015 by Kruti Popatia. Inspired by her passion for art and crafts, Kruti transformed a small homegrown idea into a thriving business that promotes Indian culture, textiles, and sustainable fashion.

Milestones, Our Journey & Legacy Collections

Milestones

2015: KrutiArts was founded as a small homegrown brand.
2019: Successfully launched the first physical store in Surat on March 11.
Collections: Introduced themed collections like the summer line and "ART NAV RAAT", a tribute to Gujarati culture during Navratri.

Our Journey

Online & Offline Growth: For four years, Instagram and collaborations with designer websites served as vital platforms. With time, the brand expanded its presence through exhibitions, fleas, and collaborations.

Legacy Collections

ART NAV RAAT: A tribute to Gujarati culture during Navratri, showcasing months of hard work and passion for unique designs rooted in art and tradition.

Our store

UG 34, Atlanta Shoppers,
Beside reliance market,
Vesu, Surat, Gujarat 395007, India

Mon - Sat, 10am - 7pm

Get directions

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